Article directories are a great place to get back link juice. For the top SEO article marketing strategy to work you need links pointing to your site. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website), you can always hire a writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit. Google or any search engine, only thinks you are what you are because of what other links say you are. And the more links you have pointing to you for a keyword, the higher you rank when put into perspective of the algorithm within the search engine. Using a workable article marketing automation procedure greatly speeds up the back link strategy.